About us

unreal.

Our story

First you need to know the rules before you can understand which ones need to be broken. Michael Rich spent three decades working in the shoe business before using what he’d learn to hack that very same industry. Michael’s passion, experience, and quite a few airline miles would manifest as a new vision for how sneakers are made.

PSUDO is that dream: an American-born sneaker delivered in just three pieces, born from recycled materials, delivering less waste and way more comfort.

Since its inception, PSUDO has been different—an independent company founded on a dedication to eco-friendliness, ethical labor, and staying local. Very few sneaker brands can promise that. Sourcing materials is a complicated business and finding domestic partners just as committed to quality is neither easy, nor cheap.

We do it because we’re on a mission to deliver the most sustainable sneaker in the world. A PSUDO is everything a sneaker should be, and nothing it shouldn’t. We source American and sustainable materials, we employ locals, and we do our very best to build a community around being grateful and giving back. We care about everything that goes into a pair of PSUDOs — the small batch designs, a manufacturing process that makes them well, and a short and transparent supply chain that ensures you get exactly what you want.

At the end of the day, our shoes are inspired by typical sneakers, while being so much more. It’s been an adventure to get here, but it’s been worth it because here is unlike anything out there.

We’ve reimagined the future of sneakers. Funny thing is the future doesn’t look much like a sneaker at all, it looks like a PSUDO.

Thanks for taking the ride with us.

Supply change starts at home

PSUDOs is proud to be an American-born sneaker. We’re changing how shoes are made with a short and transparent supply chain and a commitment to local manufacturing using ethical labor. PSUDO uses purposeful, on-demand manufacturing to eliminate waste and we know everything that goes in our sneakers, because we put it there.

New Jersey

North Carolina

Texas

Los Angeles

3 Pieces. 24/7 Comfort.

Just like our laces, PSUDO’s simplicity is an illusion. Our deceptively minimalist slip-on design hides decades worth of optimizations to maximize comfort and minimize waste.

Unlike most sneakers that have dozens of parts (that produce an unimaginable amount of waste), PSUDO delivers unmatched comfort in just three pieces: Our signature “lace-free, waste-free” breathable upper made with REPREVE recycled plastic bottle fabric technology incorporating Sorbtek sweat wicking fibers for 3x faster moisture absorption; An ergonomically design anti-microbial insole that’s removable for easy machine washing; And a shock-absorbent, high-rebound outsole for maximum energy return that will keep you feeling great from step 1 to step 10,000 every day.

Born from recycled materials

Do you believe in sneaker reincarnation? You should, because not only does PSUDO’s unique 3-piece construction eliminates laces and all the other waste that comes with normal multi-component sneakers, but they are also built with eco-friendly fabric made of 75% recycled plastic bottles. Plus! Our PSUDO blu insoles and soles are made of 85% recycled foam.

That means that every pair of PSUDOs purchased saves 7.2 plastic bottles and tons of other waste from our landfills and oceans. Maybe that’s why they’re so comfortable…Karma. Yep, it has to be the karma.