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The Year Was 1987,

and many believe it to be the greatest year in sneaker history. Cool was everywhere. Nike realized the first-ever Air Max and the California Bones Brigade put out the skateboarding video classic The Search for Animal Chin. From sneaker-freakers to skater culture, ‘87 paved the way for countless artists and designers to start journeys of creativity, innovation, and self-expression.

That same glorious year, a 16-year-old sales associate named Michael Rich discovered a passion that would eventually lead him around the world for more than three decades. From boardrooms to bungalows, that dedication became expertise and a new vision for the future of sneakers was born — a pseudo version anyway.

The Psudo team cares about everything that goes into a killer pair of sneakers — the design that makes them look good, the manufacturing process that makes them well, and the supply chain that ensures you get what you want.

Since its inception, Psudo has been a self-funded, independent company founded on a dedication to eco-friendliness, ethical labor, and staying local. Very few sneaker brands can promise that. Sourcing materials is a complicated business and finding domestic partners just as committed to quality is neither easy, nor cheap.

But that’s why we put in the work to be the only sneaker made in the USA for under $100.

At Psudo, our dream is to deliver the most sustainable sneaker in the world. We only source American materials, we only employ locals, and we want to build a community around being grateful and giving back.

At the end of the day, our shoes are inspired by typical sneakers, while being so much more.

It’s been an adventure and a half to get here, but here is unlike anything out there. We’ve reimagined the future of sneakers — just like in ‘87.